How to solve the Chicken-and-Egg problem for a C2C marketplace?
The most impactful companies of the past decade have been platforms. These are the companies that facilitated the emergence of other businesses on their platform, typically without owning any inventory or taking on any risk. The earliest example was probably eBay, which enabled all sorts of individual... Read more
Do you really have product market fit?
I’ve heard from too many founders who mistakenly believe they’ve found product/market fit, when it turns out they haven’t. This is a huge problem for all sorts of reasons, but mainly because it prevents them from getting the needed advice and feedback that will help guide their decision-making process... Read more
How to validate your business idea?
Entrepreneurs often find it challenging to validate their business ideas and figure out the best way to present their idea for validation. This article will help you navigate through the process of finding the right validation methods and getting your idea... Read more
How to get your initial users and grow 🚀
Imagine you are starting a new company with no users. It's not possible, right? Not if you know the right techniques to use! In this blog post, I'm going to show you some ways to get your first 100 or 1000 users. Imagine you are starting a new company with no users. It's not possible, right? Not if you know the right techniques to use! In this blog post, I'm going to show you some ways to get your first 100 or 1000 users... Read more
How to Position Your Product for Success - The Product Adoption Curve
The product adoption curve is a marketing and social science concept that was developed by Everett Rogers in his book Diffusion of Innovations. It is an excellent framework for positioning your product to increase the probability of its success. Understanding how consumers adopt products will help you to identify where your product will find the most potential customers and monitor their interest over time... Read more